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    Perpetuity Growth Method

    It's the way you value all the cash flows a company produces after your DCF's forecast window ends: take the last projected free cash flow, grow it forever at a small rate (usually 2-3%), and divide by your discount rate minus that growth rate.

    Definition

    The Perpetuity Growth Method (also called the Gordon Growth method) is one of two standard ways to calculate the terminal value in a discounted cash flow analysis, where you assume the company's final-year free cash flow grows at a constant, modest rate forever and discount that growing stream back to a single value at the end of the explicit forecast period. It is the more academically 'pure' alternative to the exit-multiple method and relies on the same logic as the Gordon growth model used for dividends.

    Formula

    Terminal Value = [FCF_final × (1 + g)] / (WACC − g)

    FCF_final

    Unlevered free cash flow in the final year of the explicit forecast

    g

    Perpetuity growth rate — the constant rate cash flows grow forever, typically 2-3%

    WACC

    Weighted average cost of capital, the discount rate; must be greater than g

    Why bankers use it

    A DCF only forecasts cash flows explicitly for 5-10 years, but a healthy company keeps generating cash long after that. The terminal value captures everything beyond the forecast, and it typically accounts for 60-80% of the total enterprise value in a DCF. The perpetuity growth method is favored when you want a valuation grounded in fundamentals rather than current market sentiment: it ties terminal value to the company's long-run growth and your WACC, not to whatever multiple comps happen to trade at today. Bankers often run it alongside the exit-multiple method and cross-check the two so neither implies an unreasonable result.

    How to calculate it

    You take the unlevered free cash flow in the final forecast year, grow it one period at the perpetuity growth rate (g), then capitalize it by dividing by (WACC - g). That gives you the terminal value as of the end of the final forecast year. You then discount that terminal value back to the present using the same WACC and the final-year discount factor. Critically, WACC must be greater than g or the formula breaks (a negative or infinite denominator), which is also why g must stay below the long-run economy growth rate.

    Perpetuity growth vs the exit-multiple method

    The exit-multiple method instead applies a market multiple (e.g., EV/EBITDA) to the final-year metric. Exit multiple is more common in practice because it grounds terminal value in observable market data and is easy to defend in front of clients. The perpetuity growth method is preferred when no clean comp set exists or when you want a market-independent view. Best practice: compute terminal value both ways and back into the implied figure from the other method. If your perpetuity growth assumptions imply a 25x EBITDA exit multiple, your growth rate is too high; if your exit multiple implies a 5% perpetuity growth rate, your multiple is too aggressive.

    Limitations

    The result is hyper-sensitive to the two inputs: a 50 bps change in either WACC or g can swing terminal value by 10%+, which is why analysts always present a sensitivity table. The model also assumes the company reaches a stable steady state by the final year (margins normalized, capex roughly equal to depreciation, working capital neutral) — if your final forecast year still shows high growth or heavy reinvestment, the perpetuity is mis-anchored. Finally, g must be defensible: anything above long-run nominal GDP (~2-3% in developed markets) implies the company eventually becomes larger than the entire economy.

    Worked Example — With Real Numbers

    Final-year unlevered FCF is $100M, the perpetuity growth rate is 2.5%, and WACC is 9%. Terminal value at the end of year 5 = [$100M × (1.025)] / (0.09 − 0.025) = $102.5M / 0.065 = $1,577M. You then discount that $1,577M back to today using the year-5 discount factor of 1/(1.09)^5 = 0.6499, giving a present value of about $1,025M. If WACC instead were 8.5%, the terminal value jumps to $102.5M / 0.06 = $1,708M — an 8% increase from a 50 bps change, illustrating the method's sensitivity.

    Key Takeaways

    1

    Terminal value via perpetuity growth = final-year FCF grown one period, divided by (WACC − g).

    2

    It usually drives 60-80% of total DCF value, so small input changes move the answer a lot.

    3

    g must be below long-run GDP growth (typically 2-3%) and strictly below WACC.

    4

    It is the fundamentals-based alternative to the market-based exit-multiple method.

    5

    Always cross-check: back into the implied exit multiple and the implied growth rate to sanity-test both methods.

    How Interviewers Test This

    A classic MD question: 'What's a reasonable perpetuity growth rate and why can't it exceed your WACC?' Answer that g should roughly track long-run nominal GDP (2-3%) because no company can outgrow the economy forever, and that if g ≥ WACC the denominator goes to zero or negative, implying infinite value — which is nonsensical. Bonus points for adding that you'd cross-check the implied exit multiple.

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